The 3-Step Guide to Chiropractic Marketing in 2021
If you’ve ever tried marketing your chiropractic clinic, you might remember feeling a little overwhelmed by all the possibilities: social media, online advertising, traditional advertising, email marketing, search engine optimization. The list goes on and on.
It’s ironic that we have so many different channels available today to reach new patients, but at the same time, it’s harder than ever to get their attention. Your patients – like the rest of us – have shorter attention spans than they used to, and advertising costs have only gone higher as more chiropractors in your area spend money on ads to compete for the same eyeballs.
You could work with an outside marketing agency to help drive leads and book more appointments, but long-term agency retainers don’t make sense for every practice.
Fortunately, now it’s easier than ever to do your own marketing, reach more patients, and keep your schedule full. While there are thousands of ways to market your chiropractic practice, we’re focusing on three simple things that anyone can do.
Here’s our easy-to-follow three-step guide to chiropractic marketing in 2021.
Step One: Claiming and Optimizing Your Google My Business Profile
You’d be hard-pressed to find someone who doesn’t use Google on a daily basis. Whether you’re searching for restaurants near you, finding out what time a store closes, or getting directions, the chances are, you’re probably using Google.
That’s why it’s essential for your chiropractic clinic to claim and optimize your Google My Business profile. It seems like a no-brainer, but less than half – just 44% – of businesses ever bother to claim their Google My Business profile. Even if your practice appears in Google searches, you have to claim it and prove your identity to make basic changes like your hours of operation, contact information, and physical location.
Need help claiming your Google My Business profile? Here’s our step-by-step guide.
Once you’ve claimed your profile, you can optimize it to look more attractive to prospective patients. Beyond setting your business category, adding photos, and monitoring your reviews, there is so much more Google My Business can do.
In late 2020, Google rolled out new Google My Business health attributes to help patients make informed decisions about the places they visit. Some of these health attributes include whether masks are required, whether your staff wears masks, and if temperature checks are required to enter.
Searchers can even send you direct messages through Google My Business, and if you haven’t claimed your profile or checked it lately, you could be missing out on patients who want to schedule an appointment with you.
And with Google’s Insights, you can see how searchers are discovering and interacting with your Google My Business profile, an easy way to attach a true ROI to your chiropractic marketing efforts.
Google’s always adding more features to Google My Business. Staying on the cutting-edge can help you stand out from your local competition in search results.
Step Two: Getting More Online Reviews
You already know how important word of mouth is to growing your patient base. But you might not be aware of just how impactful digital word of mouth can be for your chiropractic marketing efforts.
Searchers aren’t just reading online reviews before they try a new restaurant or book a hotel room. They rely on online reviews for everything, including recommendations for chiropractors. In fact, a recent BrightLocal survey found that 78% of people trust online reviews just as much as personal recommendations.
Reviews are also extremely helpful for boosting your position in local searches. The more authentic positive reviews you have, the higher Google’s algorithm places you in search results. Studies also show that if you have a four- or five-star review average, your Google My Business clickthrough rate goes up, delivering more traffic to your website.
If you already have a number of positive reviews, great job! But remember that reviews have a shelf life and more is always better. On average, searchers read 10 reviews, and 40% of respondents to the BrightLocal survey indicated that they only take into account new reviews written within the last two weeks.
The trick to getting more patient reviews for your clinic is asking at the right time and making it easy for patients to do. We have an entire blog on the right way to drive online reviews for your chiropractic clinic.
Step Three: Converting Web Visitors to Patients
No matter what kinds of tactics or strategies you’re using for your chiropractic marketing, most of them probably lead back to one place: your website. Your website is the most critical part of your marketing strategy because it’s where anonymous website visitors give you their information and become scheduled patients.
That’s why your website has to get their attention fast and collect their contact information as fast as possible. A high-converting chiropractor website loads quickly (within 2-3 seconds), tells visitors why they should book an appointment with you, and then gets them on the schedule.
With Zingit’s webchat-to-text feature, we add an easy-to-use webchat on every page of your website. Unlike other clunky webchat tools, Zingit’s webchat-to-text was designed to engage website visitors quickly, get their contact information first, and offer patients the ability to book an appointment or reschedule an existing one right from your website.
Chiropractic marketing in 2021 doesn’t have to be time-consuming and expensive. But it’s important to get the fundamentals right. These three simple steps will help you attract, engage, and convert more chiropractic patients fast.
Want to Learn More?
If you want more information on how Zingit can automate the process of gathering online reviews and scheduling patients from your website, schedule a free, no-hassle 15-minute demo.