Improving Outcomes with Better Patient Education
What’s your private practice’s number one priority?
Your patient’s health, of course.
Physicians alike can agree that keeping patients engaged in their treatment plan is a key factor in producing better overall health outcomes. When engaged, patients become actively involved in the maintenance or improvement of their health. Now you might be wondering, what’s the best way to keep patient engagement up and encourage them to continue their treatment plan?
It all comes down to patient education. With that being said, it’s no easy feat to get a patient to understand key health information during a brief appointment. Patients receive information in different ways. Quite often, the information that’s told to them by their doctor is either misunderstood or quickly forgotten after they leave the facility.
If you want to make a difference in the lives of your patients, it’s time to think about how technology can help you improve outcomes with better patient education. That’s exactly what this article will cover today.
The Best Technology for Improving Patient Education
Now that we’ve determined the importance of patient education, what’s the best way to deliver the information?
According to research, 90% of information transmitted to the brain is visual. The same findings demonstrated that 65% of the population are visual learners. In the vast majority of people, the brain processes visuals better when compared to text and oral instructions.
This tells us that patients are more likely to remember what they learn through video as opposed to what you tell them during an appointment.
So, why aren’t more practices capitalizing on video marketing to keep patients engaged? If you’re not already, then it’s time to start.
Record Video Educational Content
If you’re wondering how your practice can introduce video marketing, not to worry. The best way to start is by recording video educational content and posting it on your website. You can create a separate page with a library of videos on helpful topics for your patients.
Be sure to get specific with your video titles. For example, “How Broken Bones Heal” or “What to Expect From Your CT Scan.” This will take some time, but it will pay off in the end.
If you have social media for your practice, consider posting the same videos from your website on your social accounts. This is a great way to attract new patients and create a stronger online presence.
Send Email Newsletters
Does your practice currently send out weekly or monthly email newsletters? This marketing tactic is a great opportunity to include video. You can include videos on everything from helpful tips to current events — get creative with it. Since everyone has a different learning style, why not include both the regular text content as well as a pre-recorded video version? That way the patient can have his or her choice of reading through the email or watching an informative video.
Film Patient Video Testimonials
Do you have a patient with a positive experience? Filming video testimonials from patients is a powerful engagement tool. Posting these testimonials on your business website and social media accounts is a great place to start. Not only do the videos help build trust with your current patients, but you’ll also attract new leads. Be sure to stick to two-minute videos or less for maximum engagement.
Send Meet-Your-Doctor Videos by SMS
Have you ever considered sending a “meet-your-doctor” video when a new patient books an appointment at your facility? This thoughtful touch can build rapport and help a patient feel at ease by getting to know their physician before they arrive.
Since not every carrier supports MMS, the best way to do this is by sending a text message with a link to the video. Try including the doctor’s name, credentials, and a fun fact about him or her — like their favorite pastime!
Need Help Keeping Patients Engaged?
Are you interested in finding out more about how you can leverage technology for better patient education? Zingit is a patient engagement platform that can help you reach more patients at once, increase engagement, and automate many of your practice’s other routine tasks.
If you’re determined to grow your practice more than ever before, be sure to book your complimentary demo today!