Google My Business for Physical Therapists
Chances are that by now, you’ve already heard about Google My Business, but in case you haven’t, Google My Business is a free marketing tool that helps physical therapists promote their services, advertise their practice, and attract new clients.
As a private practice owner, you are entitled to claim your Google My Business account, and doing so offers a few really great benefits. So, let’s take a look at what the Google My Business platform is, how to set it up, and most importantly, what it can do for you and your Practice.
What is Google My Business
Google My Business is a free, simple-to-use tool that allows businesses to promote their services directly to their target audience. For example, the service lets physical therapists reach the people interested in their services, increase their brand recognition, and generate trust in their community.
The Top 3 Benefits of Setting Up A Google My Business Account
You will rank higher in Google search results
When promoting your PT practice or any other business, online the name of the game is traffic.
The best way to get free traffic is to highly for particular keywords related to your business, but that is much easier said than done, especially in a marketplace as crowded and competitive as the online space in 2021.
Having a Google My Business account set up for your physical therapy practice can help in this regard; not only will Google index your My Business page, which helps your business be found online, but they will even give added weight to your business when people search for relevant keywords in your local area.
You don’t have to spend thousands of dollars on keyword marketing to show up at the top of relevant local physical therapy searches. If your GMB profile is optimized, there’s a good chance that they will find you, which doesn’t cost you a cent to set up.
Google My Business integrates with Maps
Another way that having a Google My Business account helps you be found online is by integrating with the Google Maps network. When Google adds your business to their Maps API, people will able to discover you when they use Maps or navigation, which again helps promote your practice.
Clients can Write Good Reviews about your Practice
Say somebody searches for Physical Therapist Denver, for example. Google will show a bunch of listings for Physical Therapy practices in the city of Denver, along with a star rating determined by reviews left by customers. Now, Google isn’t just guessing who those businesses are and where they’re located. It’s getting that data from Google My Business and Google Maps.
If you have set up your GMB, then your clients will be able to leave a 5-star review for you, which promotes trust and can gain you a ton of new business. Social proof is one of the best precursors to conversion, and Zingit can help you automatically generate more patient reviews.
How to Setup A Google My Business Account
All you have to do to claim your free My Business Account is head over to this page and sign-up. Just follow the prompts. The whole process is very easy and straightforward. It shouldn’t take longer than ten or fifteen minutes to get set up.
Google My Business is one of the very best free marketing tools for physical therapists and PT practices. Make sure to set yours up today to enjoy more traffic to your site and reach more potential patients.
Want to learn more about how to show up higher in local searches for physical therapists? Download our free Google My Business whitepaper for a step-by-step guide.