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A Private Practice’s Guide to Better SEO

What’s a key component of scaling a private practice?


Like any business, a steady flow of new clients and referrals won’t just automatically trickle in simply without consistent marketing efforts. As a physician or manager of a private practice, you’ve probably already started to realize this. Having a website isn’t enough — it’s crucial to build a strong online presence to take your business to the next level.

So, if this is true, then why aren’t more staff using SEO best practices?

The answer is simple: Most solo practices don’t have a lot of time.

But what if your practice could master a few quick SEO techniques that would allow you to reach more prospective clients and give you the most bang for your buck? That’s exactly what you’ll learn today in this guide to better SEO for your private practice.

Focus on Local SEO

To maximize your time and focus, you need to put yourself in the mind of a patient. What are they searching for online?

One of the most common searches across all specialties is the “near me” search. Patients will often search for physicians that are near them because they have to travel to the office to receive care. It’s vital to pop up in these searches because, according to 2021 marketing statistics, 75% of local-intent mobile searches result in a visit to the business within 24 hours.

To improve local SEO, be sure to include your practice’s location in your page’s title tags and description, as well as throughout your content.

Optimize for Mobile

Studies show that 60% of all people use their phone as their primary internet device. And, as we just mentioned above, 75% of local-intent searches are performed on a smartphone, which means your website must be optimized for mobile. A prospective patient will automatically see your practice as unprofessional if they have trouble viewing your site from their phone.

Not sure how well your page performs on mobile? Enter your website URL in the Mobile-Friendly Test to check for free.

Create a Google My Business Profile for Your Private Practice

Have you ever noticed the map that pops up on the top of the page when you do a local search on Google? Creating a Google My Business (GMB) Profile for your practice allows you to appear on that map with other local businesses. This free account works wonders for SEO and attracting organic local traffic to your website.

To be listed on the map, update as much information about your practice as possible. Select your specialty, fill in the practice description, update your hours, use high-quality images for your profile, and try to get more 5-star reviews.

Optimize Your Page Titles & Descriptions

When a patient does a Google search, 10 organic search results will show up. With proper SEO tactics, your private practice will be one of them. 

You need to be able to stand out from all of the other businesses. Why should a prospective patient click on your website? To increase the odds, be sure that your page title and description are well-written, informative, and utilize the right keywords.

Create Quality Content With Images and Video

Getting a patient to click on your website is only half the battle. The other half is ensuring you have quality content. This doesn’t mean having wordy paragraphs of text, which is the quickest way to scare away potential clients. When a viewer leaves your page in under 30 seconds, that’s considered “bouncing.” The higher your bounce rate, the less likely Google is to rank your practice on the first page of the search results.

To keep patients on your page for longer, you want a combination of quality content with relevant images and videos to support your text for a better user experience. Did you know adding images and videos also increases your click rate? In turn, it tells Google to boost your website for future searches with the same keywords.

The Key Takeaways for Your Private Practice

Focus your time and energy on improving local SEO, creating a mobile-friendly experience, inputting the correct keywords into your page title and description, as well as incorporating plenty of video and imagery along with your high-quality content.

Need help improving your private practice’s local SEO, managing and growing your online reputation, and positioning your practice as the leading physician’s office in the area? Zingit can help with all of this and more! Be sure to schedule your free demo today.

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"If you aren’t using Zingit, you are losing appointments and patients. The ROI is incredible!"
Dr. Matt Paterna
Owner | Shoreline Chiropractic