When your medical practice is brand new, you might find yourself in a bit of a rut. You’re still waiting for the phone to ring and all of your hard work to pay off. Your practice needs patients, and it’s up to you to get them in the door. Planning out your marketing isn’t something that can be done overnight and requires a lot of forethought and care. If you want to attract patients to a new practice, you will need to research.
Opening a new practice is challenging. Yes, it takes a lot of time, money, and effort to get all the equipment and other things you need to get started, but what about your patients? Patients are one of the most important aspects of any medical facility. They are not only what brings in revenue, but they can also provide you with quality feedback. So, how do you attract new patients to your practice? Here are some ideas to help get you started.
To Attract Patients, Improve Your Web Presence
Your web presence is one of the best ways to get new patients. It’s also the first thing that patients see when they are looking for a new doctor. If your website is outdated or doesn’t have up-to-date information, then you could lose out on a lot of potential patients. Make sure that your website is easy to navigate, and it gives your patients all the information they need to learn more about your practice.
SEO: You should also be utilizing modern SEO techniques to help bring in patients. An excellent way to do this is to use helpful videos and knowledgeable blogs on your website. If you can create an engaging video about your practice, then you can send out a link to it via social media. This will help bring in people who would otherwise not have found your site. Similarly, having a blog can both attract new customers and help you to build up your reputation.
Landing Page:You should have a dedicated landing page for your website. If a patient finds your website and looks at your services, they will need a way to get in touch with you to set up an appointment. If you have a landing page that displays your services and allows the patient to contact you, you will get more new patients.
Book Appointments Online: Patients love to book online, especially those who are busy during the standard workday. There are plenty of ways to set up an online booking system! Zingit’s software offers online booking and more.
Engage with your Patients
News travels faster than you might think through word of mouth. By making your patients happy, then they will spread the word about your practice. You can do this in a number of ways.
- Allow your customers to easily leave reviews of your practice online.Not only is this beneficial for potential patients, but it will also help you to improve your business. If you can get more reviews, then you will be able to prove to potential patients that your practice is popular. Zingit offers an easy to integrate review system
- Add personal touches to your messages and appointment reminders. This can be as simple as adding a patient’s name, or you can send special notes with your appointment reminders. You can also send your patients personal thank-yous or other messages through Zingit’s easy-to-use messaging system.Personal touches like these can help you to build better relationships with your patients, and they will remember you every time their friends ask for a recommendation. Everyone loves to feel special, so don’t be afraid to treat your patients that way, because they are! No one wants to feel like they are just a number, so you should treat your patients with the same courtesy.
- Utilize text.Texting has become a standard for patient communications. Giving your patients the option to text will increase response time dramatically. And with Zingit, it’s completely
HIPAA-compliant. Secure and convenient.
Streamline Your Practice
When you integrate Zingit into your practice, you’ll have a lot of tools at your disposal. However, the best thing about Zingit is that it’s easy to use. Each feature is a simple addition to your workflow, and it will help you to run a better practice.
Zingit offers EHR integrations, so you can streamline your practice. These integrations are easy to use, and they can save you time and money. You’ll be able to free up staff, and their time will be better spent on more important tasks like outreach, and providing higher levels of customer service to your patients.
With Zingit’s EHR integration, patient messaging portal, webchat to text, online scheduling through a patient portal, and more, your practice will be able to run more efficiently. You’ll be able to improve your patient relationships, and that will help to grow your practice. Potential patients will be able to see that you’re a great practice, and they’ll be more likely to recommend your practice to their friends and family.
To compete with modern practices, you need modern solutions to attract new patients. The best way to do that is to partner with a great software company. Zingit is an affordable software solution that allows you to manage your practice, patient information, appointments, and more. If you’re interested in learning more about the software, then you can schedule a demo today!